Letter
from
the editor
As an editor of a magazine you are invited to amazing events
and meet incredible people. I love the doors my press creden-
tial opens!
In the last six months I have spent time with Sara O’Meara and
Yvonne Fedderson. These two Hollywood starlets have not only
been friends for 55 years, they have created happiness for so
many children over the years through Childhelp, the non-profit
organization they started in 1959.
Sara and Yvonne, lovingly referred to as “The Girls,” are truly
pioneers at leading Hollywood into the age of getting involved,
championing causes and using their Hollywood status to in-
crease awareness.
You will find their story of friendship, compassion and love of
children in this issue.
In this issue you will also find out about Local First Arizona,
Phoenix Fashion Week, golf, baseball and so much more.
We are adding a high-tech “wow factor” with tag readers (aka
QR codes), which make this magazine interactive and real time.
Page 9 has full instructions and a contest you will want to enter.
So grab your SmartPhone, favorite chair and drink. Relax and
enjoy our second publication.
Warmly,
JodieWilson
4 12/10 Discover The Phoenix Region
photography by: Geoff Reed Photography