6 + million rescued children
worldwide ... Their story ...
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The dollars you spend in your region ...
stay in your region ...
Phoenix Fashion Week
Emerging desig ners hit the runway
with style.
Your Golf Game ...
How it can improve your life ...
New Ways To
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and Much More ...
$4.95 U S O n l y
December-May 2011
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Child abuse is reported on average
- every 10 seconds -
Please donate today at:
www.childhelp.org
Over 5 children die every day from abuse in the home.
Get Help.
Childhelp National Child Abuse Hotline
1-800-4-A-CHILD
Get the free mobile app at
http://gettag.mobi
Use Your Smart Phone
To View Special Offers
We Need Your Help!
Valley View Community Food Bank is more than
a food bank. It’s where a harvest of big hearts
within the community yield an awesome bounty,
to share with those that are less fortunate. We
have regular work for volunteer teams
and individuals alike.
In the past 5 years, Valley View
Community Food Bank has res-
cued more than 5 million pounds
of food that would have otherwise
gone to waste, and distributed it to
hungry families throughout Arizona.
Get the free mobile app at
http://gettag.mobi
You Can Help By:
•Volunteering Your Time
•Donating Food Items
•Donating Money
Use Your Smart Phone
To Find Out More Now
call today
623.583.FOOD
www.valleyviewfoodbank.com
oy
1ve
C
Bell ll'esl
BIROPRACJIC
www.bellwestchiro.com
623.556.2335
Free from Neck and Back Pain
Gonstea�
• Activato�
• Flexion Decom�ression • Exercise ReHabilitotion •
P.Hysical [Herapv,
Dr. Bret Wilson
Palmer Graduate
Certified .Advanced Proficiency -Adiwtor Melhods
Dr. Matt Bailey
Life U niversify
Certified Gonstead Training
168.46 W Bell Road. Suite112, Surprise, AZ B537.4 (At Loop 303 & W Bell Road in Surprise)
Letter
from
the editor
As an editor of a magazine you are invited to amazing events
and meet incredible people. I love the doors my press creden-
tial opens!
In the last six months I have spent time with Sara O’Meara and
Yvonne Fedderson. These two Hollywood starlets have not only
been friends for 55 years, they have created happiness for so
many children over the years through Childhelp, the non-profit
organization they started in 1959.
Sara and Yvonne, lovingly referred to as “The Girls,” are truly
pioneers at leading Hollywood into the age of getting involved,
championing causes and using their Hollywood status to in-
crease awareness.
You will find their story of friendship, compassion and love of
children in this issue.
In this issue you will also find out about Local First Arizona,
Phoenix Fashion Week, golf, baseball and so much more.
We are adding a high-tech “wow factor” with tag readers (aka
QR codes), which make this magazine interactive and real time.
Page 9 has full instructions and a contest you will want to enter.
So grab your SmartPhone, favorite chair and drink. Relax and
enjoy our second publication.
Warmly,
JodieWilson
4 12/10 Discover The Phoenix Region
photography by: Geoff Reed Photography
In loving
memory
of my
brother
Charles Raymond Phipps “Chuck”
1958-2010
Exhale
a poem by Chuck for a lost friend.
Sadness has inhaled my soul,
The loss of a loved one.
Hopefully in time,
There will be an exhale of peace.
Like the momentary peace you feel when you just do,
or have to take a deep breath and exhale.
For this is the stuff of life.
Even in passing there is the last exhale of peace.
Then the life force that is you fades away,
moving to another place in time.
Charles R Phipps
May 25, 2000
From everyone at Discover The Region, our most heart felt
condolences go out to Jodie and her family for their loss of
a dear family member.
Dear Chuck,
Thank you for being my biggest fan.
I will miss our conversations.
I will miss your humor.
I will miss you my big brother.
Love,
Jodie
discovertheregion.com 12/10 5
ENTERTAINMENT
Arizona Wine Country
Swimming With Sharks
(Sealife with the Cousteau family)
Dining Guide
(Locally Owned Eateries)
Holiday Spirits
(Fun & Easy Drink Recipes)
An English Table
(The Perfect Table Setting)
FASHION
Phoenix Fashion Week
PFW Emerging Designer
Valley Vintage Experience
BEAUTY
Hair Guide
(Fabulous Updo’s For Chic Soirées)
Contents
On the cover:
Sara O’meara & Yvonne Fedderson
of Childhelp®
Photography by: Geoff Reed
Retouching &
Creative Design by: Rick Rome
Cover Story:
At Home With
Childhelp page 28
WEEKEND ADVENTURES
Arizona is a world class golf destination.
We are going to show you why inside.
HOME BEAUTIFUL
Say good bye to utilitarian. Today’s Green Homes
are both graceful and beautiful.
HEALTH SPORTS & WELLNESS
Improve your golf game with the
proper fitness advice by Dr. Bret Wilson
Arizona’s Cactus League brings hun-
dreds of millions of dollars to our local
economy and gives us the chance get
close to major league players.
AREA ATTRACTIONS
Events Calendar
Area Attractions Map
LIFESTYLE
Tenacity
Fur Friends
(Pamper Your Pet With The Help Of Locales)
Shift The Way You Shop
Moving Guide
BUSINESS
Business Is Good
Moving The Strike Zone
Is It Golf or Is It Business
6 12/10 Discover The Phoenix Region
19
46
50
56
58
38
42
44
48
14
68
23
10
73
79
34
54
62
76
60
64
66
In Memorium
In this issue you will see a number of QR reader codes
(tags) on both our advertisements and stories. These QR
reader codes are part of a new technology that works with
your Smart Phone to allow you to buy now, see more, and
make your experience with Discover The Phoenix Region
completely interactive.
For the Next 6 Months you can use your Smart Phone to
enter into our monthly contest sponsored by showup.com
for prizes such as tickets to major events, the ballet, etc.
Download the application for your Smart Phone by us-
ing your Smart Phone’s internet app to go to www.gettag.
mobi. Choose the software download that is appropriate
to your phone, your tagreader application is then ready to
use.
To Enter the contest simply use your Smart Phone to scan
the tag below each month and enter your information.
Get the free mobile app at
http://gettag.mobi
discovertheregion.com 12/10 7
Anyone may enter this monthly contest
by going to:
www.discovertheregion.com/contest
Masthead
Jodie Porumb Wilson
Editor in Cheif
Rick Rome
Creative Director
Rachel Issan Lowenstein
Creative Intern
rachelsblog.com
Deborah Brown
Copywriter
Marc Bigelow
Director of Photography
Dr. Bret Wilson
Health & Wellness Editor
Board Member (Phoenix Region)
Alex Ferri
Senior Staff Writer
Jessica Ganesan
Advertising Director
Bonnie Chase
Agency Sales Director
Eve Georgiou
Advisor / Consultant
Board Member
President of the Ohio Regions
Steven Feaster
Advisor / Consultant
Board Member
V.P. of the Ohio Regions
PRIMARY CONTRIBUTORS
PHOTOGRAPHERS
Geoff Reed, Marc Bigelow, Jodie Porumb Wilson, Rick Rome, Rachel Issan Lowenstein,
Bret Wilson, Harrison Hurwitz
MODELS
Elizabeth Zulema Rodriguez, Nick Koester, Jaimie Woehr, Becky Smith, Hendrix Zeller,
Emalie Porumb, Dr. Bret Wilson, Michael Porumb, Don Ennis, Jarod Keesling, Dr. Greg
Palkowski, Holden Van Houten
SPECIAL THANKS
Eve Georgiou, Steven Feaster, Sara O’Meara, Yvonne Fedderson, Walt Stutz, Deborah
Brown, Rhonni Moffitt, Nanette Bowles, Geoff Reed, Dan Coogan, Bruce Haseley, John
& Christine Petricca, Jake Casteel, Kathryn Frost, Brenda Williams, Danica Coral, Kim-
ber Lanning, Peggy Marshall, Pete Peters, Dr. Greg Palkowski, Skye Fallon, Rowland
Cole, Debora Bridges, Mark Stombaugh, Celestial Williams, Robert Myers, Daryl Craw-
ford, Bev Lefebvre, Brian Hill, Jeanne Hankerson, Sim Hankerson, Angie Miller, Chan-
tell Nighswonger, Laura Zilverberg, Teri Morris, Amy O’Hara, Organizations; Childhelp,
Glendale CVB, Arrowhead Country Club, La Loma, M&I Bank, Luke Air Force Base, Bell
West Chiropractic, Farm Bureau Financial Services, Dolly Rockers, UltraStar Cinemas,
Wildlife World Zoo, Valley View Community Food Bank, The Pink House Boutique,
Eureka Grill, Dennis G Lee Architect PC, Peoria Sports Complex, Camelback Ranch
Glendale, Juniper Well Ranch, Ghostlight Theater, Showup.com, Insure 2 Health, Geoff
Reed Photography, The Boulders Resort, Massage By Diana, Mary Wright, Desert
Heritage Realtors, Rhonda Towns, Pete Peters, Women’s Information Network, Arizona
Vines & Wines, SJ Couture, Jeanne Paul Jeune, KWPR Group, Allison & Partners. And
last but not least all of our family and friends who have supported us on this journey.
Discover The Phoenix Region Magazine
Volume 1 Issue 2
SUBSCRIPTIONS
(USA) $7.95 One Year (Phoenix Region Only)
Purchase subscriptions to any of our 3 regions at
discovertheregion.com.
CONTRIBUTIONS & SUBMISSIONS
Materials must be accompanied by a self-addressed stamped envelope, for corre-
spondence purposes. Any submissions become the property of Discover The Phoenix
Region Magazine and any credits will be properly provided if a submission is utilized.
All Materials © Copyright 2010 Discover The Region, LLC. All rights reserved. Repro-
duction in part or in full is strictly prohibited. Discover The Region, LLC. assumes no
responsibility for claims or content of advertisements.
Discover The Phoenix Region Magazine is printed in the United States and published
twice annually.
Geoff Reed
President/CEO
Geoff Reed Photography
Deborah Brown
Talk Show Host/Author
Boomer & The Babe Enterprises
Rhonni Moffitt
Publisher
Arizona Vines and Wines
Nanette Bowles Ed.D
Owner
Life Quest Training & Consulting
Jake Casteel
Mixologist
Eureka Grill
Kathryn Frost
Freelance Writer
Brenda Williams
Author
A Spot of Tea
Danica Coral
Owner
The Pink House Boutique
Kimber Lanning
President/CEO
Local First Arizona
Peggy Marshall Ph.D.
Chief Learning Officer
Sales Women International
Pete Peters
Author
Everything I Know About Business
I Found In My Golf Bag
Cheryl Wright
Lead Stylist
Dolly Rockers
8 12/10 Discover The Phoenix Region